Which of the following refers to any disparity in relevant market information among parties in a transaction?
B:unfair competitive advantage
答案: 【information asymmetry】
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
A:Marketing messages had little richness
B:The smaller the audience reached, the less rich the message
C:The larger the audience reached, the less rich the message
D:Richness was unrelated to reach
答案: 【The larger the audience reached, the less rich the message】
Which of the following is not a unique feature of e-commerce technology?
答案: 【information asymmetry】
E-commerce is available just about everywhere and anytime. This is known as:
Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
Cost transparency refers to the ease with which consumers can find out the variety of prices in a market
The unique features of e-commerce technology include:
The growth of social e-commerce is driven by_________.
C:integrated social commerce tools
D:sharing of products, services, and content on social accounts
答案: 【social sign-on;
integrated social commerce tools;
sharing of products, services, and content on social accounts】
Which of the following is a leading platform for social e-commerce?
Which type of e-commerce generated the largest revenue？
Economists early visions about e-commerce include_________
A:a nearly perfect competitive
B:Information asymmetry would be greatly reduced
D:Consumers are not price sensitive
答案: 【a nearly perfect competitive;
Information asymmetry would be greatly reduced;
Which of the following is not a characteristic of a perfect competitive market?
A:Price, cost, and quality information are equally distributed
B:A nearly infinite set of suppliers compete against one another
C:Customers have access to all relevant information worldwide
D:It is highly regulated
答案: 【It is highly regulated】
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
A:a nearly perfect information marketspace
D:fast follower advantage
答案: 【fast follower advantage】
The Reinvention period is characterized by_________.
答案: 【local economy;
The early years of e-commerce are considered:
A:the most promising time in history for the successful implementation of first mover advantages
B:an economist’s dream come true, where for a brief time, consumers had access to all relevant market information and transaction costs plummeted
C:a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year
D:a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses
答案: 【a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year】
An e-commerce business model aims to use and leverage the unique qualities of the Internet, the Web, and the mobile platform.
Which of the following is an example of the affiliate revenue model?
Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity, approximately?
答案: 【$5 billion】
All of the following can be considered a direct or indirect competitor of Amazon except:
B:Apple’s iTunes Store
All of the following may lead to a competitive advantage except:
A:less expensive suppliers
答案: 【fewer products】
The single most important element of a business model is the management team responsible for making the model work.
Cooperation with key opinion leaders(KOL) has become the most popular marketing strategy for social media platforms and advertisers in China.
Which of the following is an example of a company using the content provider model?
Which of the following is not a variation of the e-tailer business model?
答案: 【market creator】
Which of the following belong to major types of e-tailers?
答案: 【virtual merchant;
Service providers trade _________ for revenue.
On-demand service companies are characterized by the free sharing of resources between the company and consumers.
A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together.
A:private industrial network
答案: 【private industrial network】
Which of the following companies are examples of industry consortia?
Which of the following are true for Walmart’s network?
A:monitor the sales of their goods
B:monitor the actual inventory level of their goods
C:It is one of the largest private industrial networks in the world
D:one of the largest private industrial networks in the world
答案: 【monitor the sales of their goods;
monitor the actual inventory level of their goods;
It is one of the largest private industrial networks in the world;
one of the largest private industrial networks in the world】